Assignment Overview

We are looking for a senior and business-driven CRM BI Analyst

What You Will Work On

• Translate customer and campaign data into actionable insights, dashboards, and business recommendations.
• Support migration of models, reports, and analytics solutions into the new Customer Data Analytics Domain (CDAD) within Snowflake.
• Ensure BI and analytics outputs function correctly within the new data architecture.
• Collaborate with Tech and Data Engineering teams during data platform migration and development.
• Redesign existing KPIs, definitions, and analytical models.
• Develop advanced analytics and predictive models such as churn prediction, customer lifetime value, behavioral forecasting, and AI-driven segmentation.
• Support the organization with data science expertise where internal capabilities are limited.
• Build, improve, and quality assure Power BI dashboards for customer and commercial insights.
• Deliver reporting and analytics related to customer KPIs, engagement, revenue segments, loyalty growth, partnerships, and campaign performance.
• Produce weekly and monthly performance reports for stakeholders.
• Analyze marketing and CRM campaigns using exposed/control setups and A/B testing.
• Measure campaign uplift, engagement, traffic, and conversion.
• Support CRM teams with segmentation analysis and campaign performance insights.
• Provide operational analytics support to ensure continuity in ongoing analysis work.
• Conduct ad-hoc analysis and support experimentation and control group strategies.
• Assist Customer Engagement, Loyalty, and Partnerships teams with analytical insights.
• Contribute to building the future customer data and insights organization.
• Help define roles, capabilities, and ways of working for a more data-driven organization.
• Support long-term initiatives around personalization and customer strategy.

What You Bring

• Strong experience working with Power BI.
• Solid SQL skills for data extraction, validation, and analysis.
• Experience working with CRM, campaign, or loyalty program data.
• Experience working with modern cloud-based data platforms such as Snowflake.
• Ability to analyze large datasets and complex information flows.
• Strong analytical thinking combined with business understanding.
• Excellent communication skills and ability to present insights to both technical and business stakeholders.
• Experience with Tableau is considered an advantage.
• Experience in data science, predictive modeling, or advanced analytics is beneficial.
• Experience working in large or international organizations is valuable.
• Experience collaborating closely with marketing, CRM, or digital teams is a plus.
• Business-driven and solution-oriented mindset.
• Independent working style with strong ownership of deliverables.
• Structured, detail-oriented, and quality-focused approach.
• Ability to explain complex analysis in a clear and pedagogical way.
• Strong collaboration skills and experience working cross-functionally.