Assignment Description
We are looking for a Marketing Automation & Data Cloud Specialist with strong Salesforce expertise to support a leading organization within the banking and financial services sector.
What You Will Work On
- Design, implement, and optimize marketing automation solutions using Salesforce Marketing Cloud Next and Data Cloud
- Build and maintain customer journeys, automation workflows, and personalized communication strategies
- Develop audience segmentation and targeting models based on customer data
- Support data-driven customer engagement and communication initiatives
- Create, manage, and optimize reusable content blocks and campaign assets
- Translate technical platform capabilities into business-focused solutions
- Conduct workshops, requirements gathering sessions, and stakeholder meetings
- Provide advisory services and best-practice recommendations around marketing automation
- Support business users with training, coaching, and knowledge transfer
- Collaborate with business, marketing, CRM, and technology teams
- Contribute to platform governance, optimization, and continuous improvement initiatives
- Ensure solutions align with compliance, security, and operational requirements
- Support integration and data management activities within the Salesforce ecosystem
What You Bring
- Proven experience working with Salesforce Marketing Cloud Next (MCA) and Data Cloud
- Salesforce Marketing Cloud and/or Data Cloud certifications, or extensive implementation experience
- Deep understanding of the architecture and technical setup of Marketing Cloud Next and Data Cloud
- Experience designing, building, and optimizing marketing automation workflows and customer journeys
- Strong knowledge of segmentation, personalization, and customer engagement strategies
- Experience creating and managing content within Salesforce platforms
- Ability to translate technical concepts into business value and user-friendly solutions
- Experience facilitating workshops and gathering business requirements
- Strong stakeholder management and communication skills
- Experience training, coaching, and supporting business users
- Excellent Swedish and English communication skills, both written and spoken
If this sounds interesting, please send your CV to cv@veritaz.se
