Assignment Overview

We are seeking a Senior CRM BI Analyst

What You Will Work On

• Customer Data Analytics & Roadmap
• Support migration of existing models, dashboards, and reports to the new Customer Data Analytics Domain (CDAD) in Snowflake
• Ensure consistent and accurate BI and analytics delivery in the new architecture
• Collaborate with Tech and Data Engineering teams during migration and platform evolution
• Data Science & Advanced Analytics
• Remodel existing definitions, KPIs, and analysis logic
• Develop advanced predictive models (e.g., churn, CLV, predictive customer behavior, AI-based segmentation)
• Provide data science support where existing coverage is insufficient
• Collaborate with Tech teams and ensure implementation in CDAD by Data Engineers
• Dashboards, BI & Reporting
• Build, enhance, and quality-assure Power BI dashboards for customer insights
• Provide analysis on KPIs, engagement, revenue, loyalty growth, campaigns, and partnerships
• Ensure clear visualizations, documented KPI definitions, and actionable business insights
• Deliver weekly and monthly performance reports to stakeholders
• Campaign Analysis & Operational CRM Support
• Monitor campaign performance using exposed/control setups
• Measure uplift, engagement, traffic, and conversions
• Conduct A/B tests on content, segments, and outreach strategies
• Support CRM teams in segmentation analysis and campaign results
• Operational Backup & Continuity
• Support daily analysis operations and ensure continuity
• Perform ad hoc analyses, campaign support, and control group analysis
• Assist Customer Engagement, Loyalty, and Partnerships teams with operational/tactical analysis
• Building a Future Function
• Contribute to the development of the future customer data and insights department
• Help define required roles, skill profiles, and ways of working
• Support the foundation for a data-driven organization with long-term goals toward 2030

What You Bring

• Extensive experience with Power BI
• Strong SQL skills for data extraction and validation
• Experience working with CRM, campaign, or loyalty data
• Experience in modern cloud-based data platforms (e.g., Snowflake)
• Ability to work with large datasets and complex information flows
• Strong analytical skills and business understanding
• Excellent communication skills and experience presenting insights to diverse audiences