Product Marketing Specialist - 19475

Assignment Description

We are looking for an experienced Product Marketing Manager

What You Will Work On

• Develop product messaging and positioning for self-service and PLG journeys
• Create copy for product, email, push and in-app communication
• Lead GTM activities and product launch communication
• Develop onboarding, activation and lifecycle messaging
• Conduct competitive analysis and positioning research
• Create sales enablement materials, pitch decks, one-pagers, customer cases and demo scripts
• Analyse messaging experiments and campaign performance
• Support community and customer advocacy initiatives
• Work closely with Product, Growth, Engineering, Sales and Marketing teams
• Simplify complex technical concepts for non-technical audiences
• Integrate messaging into Product and Growth workflows
• Use data and experimentation to improve activation and conversion
• Use AI and agentic workflows to scale GTM and marketing analysis

What You Bring

• 4–6 years of experience in Product Marketing
• Experience within B2B SaaS, FinTech, developer tools or product-led companies
• Strong experience with PLG/self-service products
• Proven experience improving free-to-paid conversion and user activation
• Excellent copywriting skills
• Experience with onboarding, lifecycle communication and in-app messaging
• Strong product positioning and value proposition skills
• Ability to explain technical concepts clearly and accurately
• Experience creating sales enablement materials
• Strong collaboration with Product and Growth teams
• Data-driven and iterative approach
• Understanding of activation, conversion and sales alignment

Interested? Please share your updated CV at cv@veritaz.se to proceed further.